The Malthouse Blog
A long hard dispassionate look at the craft beer scene
Wednesday, 09 December 2009 12:32

When it comes to any change – political change, economic change or even just a change of underwear

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Spring into a Summer of Mayhem
Wednesday, 02 December 2009 12:40

It is officially Day Two of summer in Wellington and is fair to say that the weather so far has been consistent.  Unfortunately, it has been consistently horrible with plenty of rain, strong winds and low temperatures.

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Mayhem Achieved, Boredom Relieved
Wednesday, 25 November 2009 09:56

The Random House dictionary defines mayhem as “random or deliberate violence or damage.”  It is apt then that the stated original purpose of Epic Mayhem Pale Ale was to “willfully maim and cripple the palates of the most extreme hop head.”

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‘Fizzy yellow beer drinking ninnies’ need not read on
Friday, 20 November 2009 09:38

I think the world of beer advertising has just officially reached an all-time low.  Bud Light is being marketed globally under the tagline “not too heavy, not too light”.  When a company has to resort to ripping off lines from a fairy tale because their beer tastes terrible, perhaps it is time for them to revisit the product itself. 

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Blog, Tweet, Repeat
Wednesday, 11 November 2009 11:07

One of the industries making the best commercial use of the explosion in popularity for social media is beer.  For many small brewers and specialist beer bars, blogs, Facebook and Twitter are often the primary means of communicating with their customers and potential customers.

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Rugby, Racing and Beer
Tuesday, 03 November 2009 11:59

 

It is the race which bafflingly stops two nations.

At 5pm today, millions of otherwise normal and usually horse-racing agnostic Australians and New Zealanders will stop what they are doing, turn on the television, put a silly hat on their head, throw buckets of cash at the TAB and cheer wildly for a large four-legged animal who, yesterday, they had never heard of.

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